Meredith-Media Full General Merger Shows Pressures On The Local Telly Business

The $2.4 billion merger of Media General in addition to Meredith Corp. local television set stations is beingness lauded past times the companies every bit delivering shareholder value in addition to past times media critics every bit a sign of unsafe media concentration.
 
What the merger actually reveals is the weakening of local television set marketplace position profits in addition to increasing efforts past times station owners to seek toll efficiencies in addition to scale advantages inward operations in addition to local advertising sales--a mutual strategy inward mature in addition to declining businesses.

The merger volition set the novel firm, Meredith Media General, into 3rd house inward local television set station ownership. It volition bring 88 stations inward 54 markets, including xl of the large network affiliates inward the tumble out 25 markets.

The firms are expecting the merger to attain $80 billion inward savings inward the laid out 2 years.

Because of the fiscal pressures on local stations, large media owners such every bit Tribune, Sinclair, in addition to right away Media General in addition to Meredith are trying to purchase marketplace position part through mergers in addition to acquisitions in addition to multi-channel video operations. These growth revenue in addition to profits that they detect hard to obtain through growth of electrical flow local television set operations.

Local television set revenues are beingness hitting past times shifts of audience consumption to programming offered past times cable in addition to satellite operators in addition to downloadable video from NetFlix, Hulu, in addition to other connected TV operators.

The novel theater volition request to divest approximately stations inward six mid-sized markets to come across FCC ownership limitations in addition to have regulatory approval.

Meredith-Media Full General Merger Shows Pressures On The Local Telly Business 2019-05-22T23:58:00-07:00 Rating: 4.5 Diposkan Oleh: krbtk