Media ownership transparency has decease a destination of media reform advocates on both sides of the Atlantic, but is oft simplistically presented every bit a solution to problems inwards media performance.
As I bring shown inwards my enquiry over time, it is non the cast of ownership that matters, but the owners themselves. There are skilful in addition to bad corporate owners, skilful in addition to bad private owners, skilful in addition to bad theatre unit of measurement owners, in addition to skilful in addition to bad foundation owners. And many owners whose media perform badly on issues of social service in addition to world involvement don’t attention if the public knows who they are.
This is non to oppose making it easier for the world to know who the owners are—in exactly about cases (especially inwards southeast Europe) owners sometimes shroud behind trounce companies, investment firms belongings their shares, in addition to fifty-fifty individuals fronting for them. Gaining transparency may help lay consolidation in addition to concentration for antitrust in addition to pluralism analyses, but lifting those veils lonely is non going to solve the trial that exactly about media owners run media for political or personal fiscal arrive at inwards ways that price the public.
The continued focus on ownership also masks the fact that many other factors do influences on media in addition to their content. H5N1 companionship doesn’t bring to endure owned to endure controlled.
Those who provide media revenue in addition to lend media companies coin matter.
The desires of advertisers skew content in addition to therefore that media serve to a greater extent than desirable demographic groups in addition to create a content surroundings that best suits their messages. It leads the media to practise care, or ignore, word that volition appal major advertisers. In exactly about countries advertising from the world enterprises in addition to private firms is theme upon a newspaper or broadcaster supporting or non challenging political figures or ruling parties. Unfortunately, inwards many cases, media companies in addition to journalists comply.
Banks in addition to other lenders that holds the debt of a media companionship are also inwards powerful positions to influence media managers, choices of the company, in addition to content. The larger the debt, the greater the influence because it is harder to supplant the theatre lending the money.
Media firms owned past times industrial conglomerates matter.
Government contracts given to firms that own media tin sack influence the news content published or broadcast. In many countries defence contractors, structure companies, banks, in addition to service firms ain media. These firms have large world contracts to provide equipment, ready buildings in addition to roads, grip regime finance, in addition to back upwardly regime operations. In these cases, the media hold the companies inwards the minds of politicians in addition to the governments in addition to the lucrative contracts hold the media from existence every bit good troublesome to the politicians in addition to the government.
Creating media independent of economical influences is impossible. While ownership does matter, in addition to transparency may bring virtue, a host of command issues come upwardly into play that volition never endure addressed past times only existence transparent nearly who owns a media firm.
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